'This is an important, much needed book. It shows that things can't go on as they have done: population growth, fossil-fuel burning, greenhouse-gas pollution. But it also explains that they don't need to. Technologies exist, or are on the threshold of existing, that can keep the lights on and keep food on the shelves. Without being Panglossian or diminishing the challenge, Project Sunshine offers rays of hope.' -- Philip Ball, author of Critical Mass and H2O: A Biography of Water 'Tony Ryan and Steve McKevitt argue forcefully that if we are to tackle the biggest challenges facing the world today, we need to put our local star at the centre of human affairs. They marshal a wide range of scientific research to show that we could all benefit from becoming a society of sun worshippers.' -- Roger Highfield

Steve McKevitt is an expert in communications and consumerism. Over a 25-year career his clients have included Nike, Coca-Cola, Deutsche Bank, Sony PlayStation, Harvey Nichols, Motorola, Universal, Virgin, BT and Atari. Steve is chairman of Golden, an ideas agency with clients in the UK, Europe and the USA, and also works as an advisor to national and regional UK government on employment, skills, business innovation and international trade. Professor Tony Ryan OBE is a polymer chemist at the University of Sheffield. He delivered the 2002 Royal Institution Christmas Lectures and regularly appears on Radio 4's Infinite Monkey Cage with Brian Cox and Robin Ince, and has been on In Our Time with Melvyn Bragg.